UX Writing is a type of user-centered writing that guides users through a digital product to achieve their goals. Its purpose is to communicate with the user in a conversational! natural! and easy way. In fact! we interact with this type of communication every day without even realizing it.
What does a UX Writer do?
In this interface Why is UX Writing writing! we find microcopies : whatsapp number list short texts that suggest the user perform a specific action. They are characterized by being clear! concise! and useful.
Can you imagine an app without text? It seems unthinkable! right? But the digital marketing for black friday truth is that the opposite—too many words—doesn’t work either. That’s why UX Writing is integrated into the design team and is part of the process from the very beginning.
If you open Gmail! you’ll find a button that says “Compose!” reinforced with a pencil icon: it’s there to help you achieve your goal of sending an email quickly.
Chances are you haven’t read it! but without that text! new email server users wouldn’t be entirely sure what would happen after they clicked that button.
In the Gmail example! there’s no loss of money! but what would happen if it were a button that confirms a purchase? When UX writing isn’t clear! people abandon the site; that’s why its implementation is so critical in digital and software companies.
UX Writing is user-centered writing that guides the user through a digital product to help it achieve its objectives.
A UX Writer is in constant communication with the design team and must also have knowledge of UX design and research. Once they understand the business purpose! the first thing they do is research : you can’t write without knowing who you’re writing for; that is! who the buyer persona is for whom the texts will be addressed.
With this fictitious figure already defined! we continue to investigate what the user’s problem or concerns are and how our product or service would resolve them.
The last thing he does is write. Why is UX Writing Instead of europe email simply posting compelling text! he first studies the company’s brand manual or style guide. With a reference to the required voice and tone ! he customizes the interface texts to create a closer relationship with the user.
Together with the designers! the UX Writer participates
The text is tested and modified until a final result is achieved that achieves good user interaction and meets the company’s goals! such as informing or converting.
The work doesn’t end there. Modifications are constantly being made to improve the experience and retain users. UX Writers also participate in the translation of content to make the interface sound more human and relevant to the culture of the country they are targeting.