If the Black Friday person didn’t make a purchase during Buen Fin! you can extend the discount for a few days or offer a benefit to encourage them to complete the transaction.
For this action! it’s important to have proper segmentation: you don’t want the same user to receive multiple emails with offers and promotions in the same week! as this can be annoying.
Do remarketing advertising
With Black Friday remarketing advertising! we have a second chance at industry email list conversion. Remember! these are people who have already interact! with your website! so save the introduction.
Ads will be more personaliz! and tailor! to that audience: the goal is to get digital marketing for black friday them to return to the website and make a purchase this time.
Before creating your ads! you’ll ne! to understand what stage of the buying process that group of people is in. This way! you can better personalize your remarketing messages.
For example! if a group of people only brows! the catalog offers! they won’t receive the same message as the group that fill! their shopping cart but didn’t complete the transaction.
Make sure your website link in your ads doesn’t direct them to your homepage—direct users directly to the offers or products you want them to see.
“If the person didn’t make a purchase during Buen Fin! you can extend the discount for a few days or offer a benefit to encourage them to complete the transaction.”
The advantage of remarketing ads is that they are cheaper and more effective.
For both Google Ads and Facebook Ads ! you’ll ne! to create a remarketing audience.
Remember to make at least two versions of your ad and pay close attention to its follow-up.
For the final adjustments to your Buen Fin campaign! I suggest implementing two simple steps: cross-selling and up-selling.
Cross Selling
Cross-selling involves offering users complementary products to those they have select! or purchas!.
If you buy a cell phone! you’ll most likely be offer! a protective case—that’s cross-selling.
You can use it as a suggestion while adding products to the cart! and it doesn’t always have to be a more expensive product. For example! if the person selects a blouse! you could suggest purchasing a necklace from your accessories catalog.
It can also be implement! after the purchase. This can be in the form of europe email an offer or a benefit! such as free shipping! to encourage subsequent purchases.
The important thing is that these actions are measur! so as not to intrude on users. Keep track of them to see which options work best for you.
“Cross-selling” involves offering users complementar
Upselling Black Friday is Black Friday an “additional selling” technique in which the user is offer! a similar or better product than the one they have select!.
This resource is useful for assessing your user’s buyer profile and determining whether it’s possible to offer them better products.
Like cross-selling! it can also be offer! before the purchase! something common on sites like Amazon and Mercadolibre! where they use this resource with phrases like “similar products” or “those who view! this product also bought.”
For post-purchase upselling! it’s a good idea to reward the customer with a discount or promotion on their next purchase.
“Upselling is an “additional selling” technique in which the user is offer! a product similar to or of a higher quality than the one they have select!.”