The importance of social media reactions to the positioning of websites in searches has been officially confirmed. Thus, likes, shares and comments have a direct impact on the ranking of your website.
Google’s announcements contain tips that can help you optimize your website for searches. Following Matt Cutts’ blog from Google, for example, should definitely be part of your search for information. And an old video confirms the reactions of social networks to this work.
This video of him officially confirms that:
Social media reactions to your content influence Taiyuan Mobile Number List your website’s ranking in searches.
That is, Google uses information from social media conversations in its search algorithm, just like Bing. The gigantic formula that searches use to create their rankings analyzes data such as:
How many times was a piece of content retweeted, liked, shared or commented on?
Did the person who produced the post gain many followers after publishing it?
Has any influencer mentioned you or your content?
The reputation of the content creator, based on reactions to the content.
With the current focus on everything social, it’s no surprise that organic results are starting to be impacted by analyzing social media reactions. This just solidifies how important social media marketing is. And that importance is only going to grow.
The confirmation is official
Watch what Matt had to say about the influence of social Finland Phone Number List media on Google results ( video in English ) .
In short, it explicitly confirms the relevance of social media reactions in search results.
This reinforces that, when developing business and digital marketing plans, social media marketing cannot be left out. Therefore, in your planning, you must ensure that you include means that capture, maintain or encourage interaction with the largest possible number of followers on Twitter, Facebook, Instagram, Meetup, YouTube and LinkedIn for your business.
Never neglect good social bookmarking tools (favorites, bookmarks) and always ask your visitors not only to read, but also to like, comment, recommend, distribute, repost, share, in short, interact in any way with your content.
Show your personality and the strength of your brand and products in order to gain trust and interaction. Likewise, try to reach as many followers as possible on your social media.
I could go on and on about how social media can affect the growth of your business, but if you have a digital business and you are not convinced of it yet, don’t wait until it’s too late…