Why Have Digital Companies Removed SEO From Their Brands?
Has SEO lost its importance? If not, why did SEOMoz become Moz and MestreSEO, Agência Mestre?
Has SEO lost its importance? What led major players to make the difficult decision to rebrand? This is a reasonable question, one I hear from time to time. Let’s think about how important SEO is today.
First, I want to clarify that I only mention companies
And services that deserve my respect, not only for the Oman Mobile Number List quality of the service they provide but also for their willingness to change. At a time when we see so many old companies still stuck with outdated concepts and values, it is admirable to see such new companies acting in a courageous and transparent way. Meet Moz and Agência Mestre .
In the first article I published on MarketingDigital.com.br, I talked about the different digital marketing strategies , and I said it was “naive to want to be successful on the Internet using only one or two digital marketing strategies”.
So far, nothing more important, just a guy wanting to make an impact, publishing an unconventional opinion. However, when big players make decisions with this level of implications, we must analyze the reasons more deeply. Has SEO stopped being important? Is it all a marketing game? Definitely not.
SEO is still an extremely important strategy in digital marketing, its concept is being improved.
After all, is there a problem with SEO? Those who are more short-sighted would already declare its death in catchy headlines. It is a fact that SEO work has always given rise to diffuse perceptions.
The truth is that there is no real problem with SEO work, but a series of conceptual factors contribute to this change in brands.
Why has SEO changed? Has SEO lost its importance?
I consider the most important to be:
The concept of SEO has always sounded strange, as if a Denmark Phone Number List goal described a job. It would be like saying that a movie was optimized for the Oscars. In theory, any job is optimized for a goal.
In the beginning, SEO had the reputation of using techniques that left better-designed work in the background. Many considered it unfair to be more concerned with pleasing search robots than with people.
SEO is seen as the work of unscrupulous nerds, with the sole purpose of cheating searches and achieving good rankings. This really happened, also in the early days of digital marketing, but it occurs on a much smaller scale today, and is far from being a responsible definition of an extremely complex and important job.
It is difficult to explain to clients what SEO is. Selling a service that the client cannot understand exactly how it works has always been a barrier.
The complexity of the service has grown a lot over time. It started to become difficult to say that a job was “just” search optimization, since it required a lot ofactionsdifferent. What about PPC? What about social media work? The increase in client education has brought up many questions. Since SEO work involved several other strategies and one part cannot be greater than the whole, SEO “became” Digital Marketing.
Finally, the undeniable fact that the production of original and quality content has become increasingly important. Google’s recurring updates increasingly increase its ability to determine what is new and relevant content and, therefore, reward those who take the time to produce it with better rankings. SEO has not lost its importance, let’s just say it has lost its leadership position. Now, control is in the hands of the content…
