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They cannot exist separately. The fulfillment of one of them enables the fulfillment of the next. 3 basic PR functions Wojciech Budzyński, author of the book Public Relations. image. Reputation., lists 3 basic functions of PR: integration, coordination, communication. The integration function consists in integrating the company with entities operating in its environment. Integration should be understood as the company’s adaptation to social groups. The task is for the environment to understand the goals and activities of the company.

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To accept them and to connect them with their own goals. Are you looking for reliable PR support? call. Enter your e-mail, we will contact you The coordinating function is the nee to coordinate all the elements of promotion that the company uses in its database public relations program. In other words, all company activities must be consistent and harmonize. The communication function is considere the most important. It means planne, two-way contact of the company with the environment in which it operates. The goal is to gain support for the business and build a positive image of the company.

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Knowlege of the PR function is crucial when it comes to managing a company’s public relations. On their basis, decisions are made regarding the shape of PR structures in the company. Choosing the right PR strategy is a recipe for success on the WS Phone Number market. How to do it? A professional PR agency will certainly prove to be invaluable support.We spend most of our time at work, so it is important that we feel good at it. The employer should ensure that there is a friendly atmosphere in the company and that employees get along well. Regular integration events are the key to success.