Yahoo Asia Creative This year’s awards attract 200 advertising and marketing industry leaders, brand owners, and
advertising mia service agencies to participate, and recogniz many outstanding awardwinning brand owners, including:
Winner: American Express
American Express won the biggest prize with country email list the “AMEX x BetterMe Boundless Explorer Campaign”.
The campaign targets millennials – digitally native, adventurous travelers who value flexibility and
unique experiences, and who particularly prefer traveling to Japan. By collaborating with Yahoo
BetterMe and three wellknown Hong Kong YouTubers to shoot travel diaries and behindthescenes
content, and combining it with Explorer unlimit lucky draws, offering prizes such as luxury Japan
travel itineraries and travel vouchers, and limittime welcome offers, it successfully attract a large
amount of attention. The entire event increas crit card applications by 80% and ruc costs by 20%, successfully demonstrating how the Yahoo platform can help brands increase their visibility and achieve concrete marketing results.
Best Integrat Marketing Solution Award in Asia
Winner: Mr. BaoDian
Mr. BaoDian won the Best Integrat Solution Award in Asia for its perfect combination of online and
offline elements for its 15th anniversary celebration. The event collaborat with Su Tai Ming Jiang to
launch the limit ition “Spicy Vegetable and Meat Buns”, and interact with members through the
remption function of the Yahoo App, successfully future prospects of cdn acceleration packages completing a 98% remption rate within three
minutes. Subsequently, the “Steam Rice and Steam Bun Remption Voucher” campaign with the theme
of Corporate Social Responsibility (CSR was launch, donating 2% of the revenue to the Hong Kong
charity group Food Angel to support the disadvantag communities. The Yahoo Creative team us AI
technology to create dynamic ads and personaliz content to add highlights to the event.
Ms. Lung Man Hui
Executive Director and Group Chief Marketing and Digital Officer of Mr. Baodian, said, “This award
demonstrates the passion and creativity mobile lead of our brand. The partnership with Yahoo has enabl us to
connect with our audience in a meaningful way. From working with Yahoo’s creative team to produce
AIgenerat content to leveraging the Yahoo App to implement the remption program, we have successfully amplifi our brand message and creat moments that resonate with our audience Yahoo Asia Creative.