I would like to explain the important elements of this book

to use now. Create a simple marketing plan for your business with just 1 page 1 page and 9 squares for 1 marketing strategy The entire book is based on the methodology of building your marketing plan on 1 page separated into 9 blocks. The book gives you the methodology and then details each of the three steps. There are always very good examples. As for the methodology, it’s very simple. You take a sheet and you make 9 squares. There are 3 phases with 3 steps each.

 Page marketing plan You can find the model in English here.

Here are the 3 phases and the 9 steps that I adapt a little in my own way  Italy WhatsApp Number Data and in French. Phase No. 1: the preparation phase (prospects) During this phase, you will prepare your prospect acquisition phase and your commercial phase. 1 – I define my target market You will choose your market, who you want to speak to first. This will allow you to be more relevant whether in your communication or in your price proposal. 2 – I write my key message Here you will write your USP ( Unique Selling Proposition ). This is your core competitive advantage summed up in one sentence.

This sentence should be impactful and simple at the same time.

Then, you will carefully analyze customer needs to define the most  WS Phone Number convincing commercial pitch possible. You use the art of copywriting to select the best words and the best turns of phrase to become the best solution for your prospect. 3 – I define the key media that I will use Website, mail, social networks, what will be the preferred media and means of communication. How will you convey your message to your target market? Focus on e-mailing and natural referencing initially. They are the cheapest and most profitable. Focus on the most profitable marketing levers and don’t spend too much time on Facebook, which is not effective enough compared to the time to invest on it. Phase n°2: the lead acquisition and management phase In this second phase, the objective will be to create a profitable system for generating leads and moving them through the different commercial