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CRM or Customer Relationship Management:
Customer Relationship Management is much more than just a software or platform for managing customer relationships. Learn what CRM is and what it is for, its benefits and more.
When a business is just starting out, some basic tools, such as spreadsheets, calendars or other applications with few resources, may be enough to keep track of customers, however simple.
Over time, however, these few tools can not only become insufficient but also ineffective. After all, if you key strategies to improve customer service through live chat to build a solid and lasting relationship with your customers , you can’t risk losing valuable information about them.
This is where CRM or Customer Relationship Management comes in . Although it is often associated with software, it is much more than a sales and marketing tool. And, contrary to what many people imagine, it can and should be implemented in a company from the beginning.
If you don’t know exactly what CRM is, its importance and the benefits of implementing both the strategy and in-depth research tool in your company, take advantage of this article that the digital marketing agency Tupiniquim has prepared especially to answer your questions. Keep reading!
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What you will read about CRM (Customer Relationship Management):
What is CRM?
6 Benefits of using a CRM
Who should use CRM?
4 CRM Examples
Tips for choosing CRM tools
Expand customer relationships
Frequently Asked Questions
What is CRM?
CRM is an acronym for the English term Customer Relationship Management , which, freely translated into Portuguese, means Customer Relationship Management . It is, as the name suggests, a set of practices and techniques that involve developing and expanding the points of contact between the company and the customer.