AI to predict customer behaviors to recommend products
Predictive analytics also uses or target ads. Brands that adopt these technologies will have a competitive advantage by providing more relevant and engaging experiences to their customers. AI tools also make it possible to automate certain repetitive tasks and thus become real supports that strengthen design, creativity, the search for inspiration and information for digital marketing professions . AI not only helps improve and streamline the efforts of professionals, but also improves the overall customer experience.
If you want to know more and know other tools
Than I invite you to read this article on AI tools . Trend 2: voice search A trend Australia Email List closely linked to the success of devices such as Google Assistant or Amazon’s Alexa is voice search, which is becoming a crucial part of SEO in 2024. Voice SEO involves optimizing a website’s position in relation to queries vocals . Brands must adapt their content to meet the specifics of voice queries, which are generally more conversational and much less based on short, irrelevant keywords. Incorporating long-tail keywords and FAQs into content is essential to ranking favorably in voice search results. The idea is to directly answer Internet users’ questions when they do research.
The Public tool is a considerable ally for discovering
How do I return an item on the The Answer the questions Internet users are WS Phone Number asking around your markets. With the rise of voice assistants and smart speakers, voice commerce will become a sales channel not to be neglected in 2024. Customers will increasingly favor the use of voice to research products and make purchases. and receive personalized recommendations. Trend 3: search by visual recognition You’ve probably heard of or even tried Google Lens , the AI-powered tool created by Google that lets users search using images instead of text. Google is not the only pioneer to make this feature available to the public, Pinterest, . It appears that a notable digital marketing trend for 2024 will be the wider adoption of this technology . Incorporating visual recognition into searches means moving away from the traditional method of typing specific queries such as “leopard pants” into a search engine.
