Home » Blog » The importance of the keyword in the title and description

The importance of the keyword in the title and description

For a product description to perform effectively, it is necessary to target profitable keywords and include them intelligently and naturally. At Naktab, we follow these basic steps:

  • Product H1 Title: Make sure to include the keyword directly in it, for example: “Organic Vegan Snack, an ideal food product for daily diet.”
  • First paragraph of description: We focus on including the keyword within the first 150 characters, as it appears in Google search results.
  • Meta Tags: We professionally optimize the title and internal description so that they include the keyword in a natural and compelling way for both the client and search engines.
  • URL: We shorten the link to contain the keyword.

All of these elements represent key elements telegram data within the SEO strategy for a grocery store that we are working to implement to ensure that the product appears not only in the store, but also on the first pages of search results.

2. The difference between sales description and sales description

At “We Write,” we clearly differentiate between two types of description:

  • Sales description: Targets the customer’s emotions and uses motivational phrases, such as: “Feel energetic with the first bite, your perfect product for a healthy and active life.”
  • Swee Description: Focus on entering the keyword intelligently, such as: “Organic food product free of preservatives, rich in protein and fiber.”

But the real secret lies in combining the two; we create a marketing description that appeals to the customer’s emotions while simultaneously meeting search engine requirements, and this combination is the backbone of every ready-made food marketing plan we develop.

Read more: Game-changing service marketing phrases that increase your profits

3. Format of structured data for food products

We don’t just write the description, we also format it according to structured data techniques (Schema) to enhance the professional prepare your team for failures appearance of products on search engines:

  • Product Schema: To display the product name, ratings, and price directly in search results.
  • NutritionInformation Schema: To highlight nutritional information such as calories, protein, and sugar content.
  • Using these techniques increases the click-through rate (CTR) and makes the product appear more attractive to users.
  • Through this integrated artwork, we connect content and SEO, which supports the success of a grocery store’s SEO strategy in the best possible way.

If your food product is worth buying,

it definitely deserves a professionally written description. At “We Write,” we provide accurate SEO-friendly food product descriptions, ensuring they serve two main goals: convincing customers to buy and search engine optimization mails persuading search engines to improve the product’s ranking. We build a comprehensive plan for you that combines accurate marketing writing and effective search engine optimization to achieve the strongest presence for your products. Start

Scroll to Top