The illustration of the golden circle through the example of Apple
The illustration of the golden Circle is a method invented by Simon Sinek to help companies stand out. Apple is a perfect example of this successful approach.At the heart of their strategy, Apple focuses first on their “Why,” which is their reason for being. For Apple, this is about challenging established norms and encouraging people to think differently. This vision is close to the idea of constantly innovating, of not simply following what others are doing, but of forging a unique path. It is comparable to the idea of choosing a direction less traveled for a project, in order to make it exceptional.
How follows illustrating the methods
They focus on designing products that are not only functional but also aesthetically pleasing, easy to use. This equates to implementing ideas thoughtfully, ensuring that every detail contributes to the overall goal, while remaining accessible and appealing to the user.
Finally, the “What” describes the Email Data tangible products that Apple offers, such as computers, phones, and tablets. These products are the visible result of their “Why” and “How.” They are not simply electronic devices; they embody Apple’s values and vision. It feels like the completion of a project where the end result clearly reflects the intention and effort invested from the beginning.
Our products are beautiful and easy to use
By joining the Golden Circle, Apple has managed to create a unique identity in the market, positioning itself not only as an electronics manufacturer but as a brand that inspires innovation and creativity. It’s a bit like being recognized not only for the USA Email List results you achieve but for the ideas and values that guide those results.Apple’s Why: In everything we do, we challenge the status quo. We believe in what we do and in thinking differently.Apple’s What: We sell computers and phones.At WSI OBIWEB, we believe in the importance of this methodology to develop effective and relevant communication. By clearly identifying your “Why”, “How” and “What”, you can create a solid digital marketing strategy that will allow your brand to thrive in the digital universe.
