Information about the products sold includes product name, (stock keeping unit), description, category and price. Customer Information. Customer data includes name, contact information, loyalty program or membership details. Payment details. Information about the payment method used, such as cash, credit card, debit card, mobile payment or gift card.

Explore nine ways to leverage

Timestamp. Time and date stamps indicate smile” tells the customer that something good is coming when each transaction occurred, providing insight into sales patterns and peak hours. Inventory levels. Real-time inventory levels are based on the products you sell across all sales channels. sales channels. Data on the sales channel where the transaction occurred, such as in-store, online or via a mobile app.

Customer data you can highlight

Next, this article explores nine ways to leverage the above analytics to create targeted marketing campaigns that resonate with consumers: .Understanding Customer Preferences One of the most valuable assets a system provides is customer data. With a modern point-of-sale system, you can gain insights into your customers’ favorite items on your menu or the sizes of clothing they purchase from retail stores.

Customer conversion rate increased tenfold

By analyzing your customer data, you can highlight data-driven seo: why market research is important any buying trends that can be used to influence your next targeted marketing campaign. Take Starbucks for example. Their system regularly tracks customers’ drink orders, allowing the marketing team to create discount codes and offers based on personal preferences.

Create customer data

Starbucks This increased conversion rates mobile numbers tenfold as customers were twice as likely to use a promo code on their favorite drink order as something they had never tried before. .Segmented customer data and analytics are becoming increasingly important for businesses to better understand their customers.