You are free to detail each of the steps more or less afterwards. a pragmatic method , more suited to SMEs. The problem with marketing courses taught in business schools or universities? They are too theoretical, often more suited to application in large companies. The stages of this method combine strategy and operational deployment. a…
Many marketers (and me first!) focus a lot on the acquisition and conversion part. We can say to ourselves that this is normal, that these are the first steps, what we are waiting for from marketing. But there are so many marketing levers to leverage on customers once they have ordered for the first time….
WordPress and are always a good choice for an e-commerce site Côme decided to go with WordPress and for its. As he says in the interview, the other two alternatives are often Shopify and . For my part, I also recommend , because it is a simple and free solution that gives you a lot…
I invite you to produce as many photos as possible yourself at the start. Even though you will be able to use a few photos from the Internet, it is important to have a stock of homemade photos. You, your team, your employees, your premises, your products, you have several possible types of photos. Try…
Then, as Côme says, you have to focus on natural referencing as quickly as possible. Optimize your site to be as fast as possible, choose your main keywords carefully and create quality content. To find out more, you can read the steps for good natural referencing. Then you can launch a little advertising, on Google…
See you soon!Thanks to LinkedIn, connecting with qualified prospects has never been easier for sales teams. However, manually adding leads into your CRM of choice from LinkedIn can be a time-consuming and tedious process that leaves far too much room for errors and inefficiencies. If you are tired of manually creating contacts in your CRM…
organizing your business tasks! The disadvantages of having a centralized solution If there are advantages, there are many disadvantages. And Sellsy is no exception to the rule! A. Therefore, centralized solution is very practical for small and medium-sized businesses, but for large groups, we think it can seem limiting. In addition, a single problem on…
Impossible to forget an opportunity! Specific features and statistics for managers Managers can easily evaluate the performance of their sales teams to see where leads are being won or lost, and they can even. Therefore, gain visibility into future revenue with forecasting statistics. Evidence of emails and calls is recorded , allowing you to define…
prospecting files, salespeople can work on their unqualified leads to transform them into qualified opportunities. Your prospecting lists can be imported from Excel or CSV files. After-sales process Define lists of tasks to complete after closing a deal, and assign these tasks to different team members. Reminders automatically sync with your calendar. Integration & API…
Welcoming and qualifying leads In order to collect email addresses to obtain new prospects, consider trying one of your solutions for free or downloading a white paper /guide! It’s a great classic but it works, provided you respect certain objectives. Indeed, the marketing automation scenarios during a trial period. Therefore, must make it easier to…
Create scenarios aimed at relaunching your old customers , by offering them content or a product likely to interest them (based on what they have already purchased or viewed) or even a discount voucher. Inactive prospects can represent an untapped opportunity , so it is interesting to reactivate them by offering them exclusive content ….
Dissatisfaction and thus improve. Conclusion Combining marketing automation and inbound marketing will bring you: – Lower costs – Better responsiveness – Better productivity – Better commercial performance – Smarter targeting of prospects – Knowledge about your database and the profile of your customers – More coherent marketing actions, from acquisition to loyalty – Better monitoring…
