like Google Ads. Be careful of the race for volume though, as it becomes very difficult to reverse course. In my previous experiences, at , it had been very difficult to compensate for volume drops on Google Ads for example. Another example, at , a B2B marketplace, quickly launching paid acquisition campaigns quickly was a…
Time (upsell or contract duration for example). Here are my recommendations, before you can launch online advertising campaigns: Have a significant volume of traffic and leads from natural SEO (you must not have more paid traffic than natural traffic) Have an effective CRM in place (you want to have a good vision of your purchasing…
Chance that Google knows you very well. , how much you earn, where you live and what you buy. Google targeting The company collects this data through the applications you use that are own by Google, as well as Google Chrome browser activity, among other methods. Google’s algorithms then classify you into different consumer categories…
After Google, YouTube is the second largest search engine in the world. It has over 2 billion monthly users, or ¼ of the world’s population, so your user base will inevitably be on Youtube. If your brand is not yet on YouTube, you may be missing out on many opportunities. Even if someone ignores your…
Get your product or service in front of the exact demographics most likely to be interested in whatever you offer in 2022. Do you need help creating YouTube ads, or other types of services related to effective digital marketing? Contact us ! Digital 64 helps you create and manage lead conversion marketing campaigns, and ensures…
Feedback, history of their design, etc. The idea is to produce complete basic content (text, photo) and then decline it. The same information can be summariz and adapton social networks, on your catalogs and PIM solutions, on marketplaces, in e-mailing, etc. inbound marketing – products Inbound marketing – press The press review as an easy…
Communication channels. Your website should be your priority media. Expert contributions to strengthen your credibility and present your products Interviews with experts, prescribers and opinion leaders will be useful to convince prospects. Don’t necessarily try to make them say that your products are the best, but rely on their notoriety to give a serious image…
knowledge base (wiki) functionalities. Wiki project concept company review To put it another way, it’s a hybrid all-in-one that looks like an Evernote with additional functions that make it quickly become indispensable. With Notion, you will be surprised by the different possibilities offered by the tool. A real online database, the application allows you to:…
What advice does he give to entrepreneurs? Interview with Maxime Pari, CEO of Let’s come back to a few points raised during the interview. Growth Hacking to develop your business and optimize commercial prospecting I interviewed Maxime because he is a good example of an entrepreneur who knew how to use Growth Hacking to develop…
Tools are becoming more and more accessible, both in terms of price and ease of use. Tools change, you have to stay alert! A few years ago, many used Hunter.io . There are so many tools today. The market is very fragmented. You must find your “stack” of tools adapted to your needs. Maxime immediately…
Will allow you to communicate about civic and responsible values . Ethics is a strong demand from consumers. Good ideas for birthdays When you have difficulty finding what to say, looking at a calendar allows you to identify anniversary dates that can be used for information. Has your company or one of your products been…
