The power of XCorp, why is Twitter now X?

Almost overnight, Twitter users saw the “blue bird” disappear from their mobile devices. The technology company XCorp took control of the platform. One of the most drastic changes , the change of the logo, provoked a flood of reactions among all users, who did not hesitate to compare it with the logo of “XVídeos” (a page with pornographic content)…

Programmatic Buying Everything you need to know

Programmatic buying is an automated, technological approach to buying and selling online advertising space . Traditionally, advertising deals involved advertisers negotiating directly with publishers or platforms. Today, however, this type of buying uses algorithms and automated systems to carry out advertising transactions in real time. Table of Contents   Steps of a programmatic purchase This process involves several steps: Targeting: Advertisers…

Social Media Management: What Is It And Why Do It?

Good social media management encompasses several steps, going beyond the act of publishing. Being active on social media has gone from being a differentiator to a necessity. Making sure that those who stand out most in the media are able to see and enjoy all the benefits of the tool. However, companies are increasingly creating…

Social Media Reactions Influence Rankings Google Confirms

The importance of social media reactions to the positioning of websites in searches has been officially confirmed. Thus, likes, shares and comments have a direct impact on the ranking of your website. Google’s announcements contain tips that can help you optimize your website for searches. Following Matt Cutts’ blog from Google, for example, should definitely…