Regardless of the type of document! there are elements of a commercial offer that are unchangeable and permanent. What does a proper structure of a commercial offer look like?
What should such an offer contain?
- Title and introduction – specific! short! dataset but at the same time eye-catching. It should clearly define the purpose of presenting the offer.
- Accurate description of the product or service – in this fragment you must provide the exact specification of the product! the number of products included in the offer! as well as information about the application.
- Benefits of purchasing a product – the offer should include the benefits of the product and the benefits of using it. It is worth referring to meeting the needs of users and pointing out the disadvantages of competitors’ products (without indicating specific companies).
- Price! payment terms – in the offer you must specify the price of the product! any discounts! payment method (e.g. installments) and the time for payment in the event of using the offer.
- Delivery terms! completion date
- this is the part that indicates the product delivery time! delivery method! possible additional services (e.g. support in product installation) and the time for order completion.
- Validity period of a commercial offer – this is a definition of how long the offer will be valid. On the one hand! it is worth ensuring that the recipient has time to consider the document! but on the other hand – there cannot be too much time to encourage a quicker and positive decision.
- Contact details – this includes specific details about the person issuing the offer! with a short business card and contact details for a specific sales representative who can guide you through the ordering process.
Ready-made commercial offer template – is it worth using?
There are ready-made templates of tools to measure and improve ctr commercial offers available online . Just download the document! fill in the indicated fields with content and that’s it. You can send the offer to potential customers. This solution has advantages and disadvantages.
Well! an individualized offer
prepared by a specific copywriter! is azerbaijan business directory more effective and makes the potential customer feel appreciated . It is better to prepare a document based on the needs of specific recipients ! to indicate more precisely why it is worth using certain products. This also allows for increased sales effectiveness.
In the case of an offer from templates! the advantage is a much faster time to prepare the offer and no costs associated with paying a copywriter . Unfortunately! ready-made templates of commercial offers are characterized by low sales effectiveness. It is therefore not advisable to use such offers if you really want to acquire a specific customer.