With the advent calendar, we want to celebrate Christmas together and count down to Christmas Eve, which many of us associate with coziness and nostalgia. , we aim to capture more characteristics such as joy, warmth and fun experiences in the good weather.
When you set up your seasonal campaign, it is therefore important to phone number list understand the characteristics of each anniversary, holiday or season in order to create the right emotions in the user.
Why are seasonal promotions so frequently us?
It’s not without reason that seasonal campaigns are popular in combination with gamification. There are several advantages tseasonal characteristics in your campaigns:
- Timeliness and Emotions
with gamification is that it can help brands appear current and relevant. When we communicate to the recipient with a seasonal or contextual message, the user has emotions connect to the relevant season or event. That emotion will then be reflect further in the user’s view of the brand. - Customer Loyalty
Through personaliz and seasonally tailor gamification campaigns, the positive association and experience is transferr directly to your brand.
Examples of seasonal promotions
From seasonal campaign types, we now move on to the next campaign type, the benefits and effectiveness of which are often overlooked or the importance of the keyword in the title and description downgraded in many email marketing setups. While gamification is incredibly effective for seasonal campaigns.
Precisely to activate existing subscribers continuously, you can work with continuous campaigns in your automation setup.
Continuous campaigns
are also called always-on campaigns. This text services means that you can turn on the campaign today and let it run continuously until performance tells you that it requires optimization. What is characteristic of this type of campaign is that it is not dependent on the context and therefore does not lose its meaning or relevance over time. Therefore, it is most important that you remember that the gamification campaign must be relevant and relevant in a different way. You can benefit from speaking into the specific stage that the user is at in the customer journey.