Tracking pixels, such as Google or Facebook Pixel, help you get the most out of your advertising. By adding these tags to your site, you can get more accurate information about who is visiting it and when. They also allow you to use remarketing and track the return on investment (ROI) of your marketing.
Enable indexing of the new site
When you were developing your site, you probably disabled indexing to prevent search engines from scanning both the current version and the one under development. Once you launch your new site, be sure to enable indexing, otherwise you risk losing SEO positions.
Submit a sitemap
A sitemap is a kind of plan that helps search engines understand the structure and content of your pages. Submit your sitemap to the major search engines. If you use WordPress, plugins like Yoast SEO can help make this process easier.
Check page loading speed
Slow websites rank worse in search and are more likely to lose visitors due to slow loading times. Before launching, run speed tests to understand what is preventing your site from working faster. Make the necessary improvements so that the site is competitive from day one.
Test contact forms
Contact form errors are a serious problem c level contact list because customer messages may not reach the right people. Be sure to test all forms and make sure they work as intended before you launch your site.
Add CAPTCHAs to forms
Form spam is annoying and time-consuming. Adding CAPTCHA helps distinguish automated submissions from real users. This will significantly reduce the number of unwanted messages and allow you to focus on real customers.
Add a favicon
Have you ever noticed the little icon next to your website name in your browser’s address bar? That’s a favicon. It also appears in bookmarks and search caching strategy evaluation results. Adding a favicon helps reinforce brand recognition and makes your website more memorable to users.
Set up keyword tracking
Using tools like SEMRush will help you track your SEO metrics after you launch your new site. You will be able to monitor your site’s rankings, analyze your competitors, and track new keywords that customers are using when searching for information related to your products or services. This will give you an understanding of whether your rankings have improved due to the new site or whether you have lost some traffic. In the latter case, you will be able to quickly take action to restore the lost positions.
Turn off comments on your blog
On most sites, blog comments become a source of spam and distracting noise. If your content does not involve active audience interaction, it is better to simply disable comments to avoid wasting time moderating them.
Conduct a technical audit
With SEMRush, you can conduct a technical audit of your site and identify errors, duplicate content, missing elements, and other issues that can negatively affect SEO. If you don’t want to purchase paid tools or deal with their configuration, the best solution is to work with a team of web developers who understand SEO and provide stable promotion results.
Launching a new website is just the beginning. europe email To ensure your website works effectively and brings results, trust its support and promotion to the New Light Digital agency . We offer content marketing, SEO, web design and other services that will help develop your business in the digital environment. Sign up for a free consultation to learn more.