Updating and redesigning your website can yield impressive results. Your online strategy starts with your website. From there, you can build advertising, SEO , content marketing, email marketing, affiliate programs, and other lead generation methods to maintain a steady flow of customers and high sales.
However, when launching a website, there are many technical nuances that are worth remembering. One mistake is enough to lose current SEO positions or stop receiving emails due to incorrect settings. To avoid negative consequences, it is important to carefully go through these 20 points – they will become your control check before launching a new website.
20 Signs of a Successful Website Launch
Wondering how to make sure your new job function email list website will work properly? Working with an experienced web design and development professional will help cover all the important aspects of the launch. However, there are some key points to pay special attention to.
1. Hosting
Hosting is one of the most important factors affecting the performance of your new website. Cheap hosting providers often cause slow page loading and poor user experience. To avoid such consequences, choose your hosting wisely. Ideally, use a VPS or dedicated server – this way you will be less dependent on traffic spikes on other sites hosted on the same server.
2. Make sure your domain is set to auto-renew
When companies work with different designers and developers on their websites, they sometimes forget to check if the domain is set to renew automatically. Or they receive a renewal notice but ignore it, thinking that the web developer should do it. However, it is the client who is responsible for renewing the domain name. So, be sure to check that the payment information on the hosting platform is up to date and regularly monitor renewal dates to avoid having your site taken offline due to an overdue renewal.
3. DNS records for the site
Make sure that the DNS A record for your comparative test of multiple cdn service providers domain points to the correct IP address. Or configure the domain directly in the hosting control panel. You can also create subdomains using CNAME records.
4. DNS records for email
If you have an email account, you need to set up DNS records like MX to point to the IP address of the email service. Most email providers provide instructions on how to set this up. And if you want to improve the deliverability of your emails, you can also set up SPF and DMARC records.
5. Check the site on mobile devices
Mobile devices account for 52.79% of all website visits. In some industries, this figure can be significantly higher. Therefore, before launching, it is important to test the site several times on a smartphone or tablet. Put yourself in the shoes of a client who wants to buy something or just browse the site. Spend enough time to identify errors or shortcomings that may have been missed during development.
6. Set up 301 redirects
If you moved any content to other URLs when europe email launching your new site, make sure you set up 301 redirects for the old URLs. This will help retain traffic and provide users with easy navigation to the information they need. It’s also an important step to maintaining your site’s rankings for keywords in search results.
7. Fill in all title tags and meta descriptions
Before launching a new site, make sure each page has a unique title tag and meta description. Review your SEO strategy to avoid competing between pages for the same keywords. Remember that these elements are important not only for SEO — they also affect whether a user clicks on a link in the search results.
8. Build the right internal links
Analyze the possibilities for creating internal links. Don’t overdo it, but well-built links between pages help search engines better understand the structure and subject matter of the site. At the same time, make sure that all links point to current (updated) URLs.
9. Set up web analytics
Without an analytics system, you won’t be able to identify problems or evaluate the effectiveness of your website launch. The best option would be to install Google Analytics, as it integrates well with other tools, including Google Search Console.
10. Connect Google Search Console
Google Search Console helps you to advance in Google search. With its help, you can submit a sitemap, track search traffic and site performance. Don’t forget to regularly check for errors and monitor changes over time.