Haven’t you guessed what tool this blog post is about?
Gamification is what I have pulled out overseas data of the toolbox today and will tell and show you much more about. There are many different providers, and even more game formats that you can implement in both seasonal and continuous campaigns.
Do you want to make use of the tool, gamification, all year round, to maximize the tool’s effectiveness? I’ve gathered everything you need to know about seasonal and continuous gamification campaigns so you can set up the best strategy for 2024.
What is a continuous and seasonal campaign? And how do they differ from each other?
To help you understand the two how do you market your food product through search engines? campaign types, I’ll briefly explain the meaning of continuous campaigns and seasonal campaigns here. Although the names suggest otherwise, there are big differences in how you should work with the two campaign types.
Seasonal campaigns , as the name suggests, have a seasonal message. We use this type of campaign when we are addressing a holiday, anniversary, event or time of year.
Seasonal promotions are often used in conjunction with gamification. Most of us are familiar with the popular Christmas and Advent calendars used every year by a wide range of brands, or perhaps you’ve tried McDonald’s campaign, Summer Chance, in their app.
Use the unique characteristics of seasons to create relevance for the recipient
When it comes to seasonal campaigns, it’s all text services about timing. This means that it’s important to map out the seasons, events, holidays, and other anniversaries that you want to focus on. Each season, event, and holiday has its own unique characteristics that can be the starting point for strengthening the relationship between your brand and the user.