Implement marketing actions for your customers
Many marketers (and me first!) focus a lot on the acquisition and conversion part. We can say to ourselves that this is normal, that these are the first steps, what we are waiting for from marketing. But there are so many marketing levers to leverage on customers once they have ordered for the first time. On the product side, you can cross sell, up sell and increase prices. You can also promote word of mouth , collect customer reviews and build customer testimonials with them.
They don’t spend money on advertising
At Toucan, we ask all our customers to recommend us. Many of them Indonesia WhatsApp Number Data helped us build customer testimonials. Recently, we collected more than 40 reviews on G2 Crowd , a platform for selecting SaaS tools. This has allowed us to significantly gain visibility in France and abroad. Don’t be afraid to ask your customers! Build content with them and make it easy for them to do the recommendation work they can do. Finally, you of course have word of mouth techniques, widely used in retail. One of the famous examples that I like is that of Skip, a restaurant in California. The only marketing book to read when you are an entrepreneur (or marketer) 7 When paying, the waiter takes out a pack of cards.
If you draw the Joker, the meal is free
About 2% of customers earn, which makes it a cost of about $2 for every $100 spent. . This operation WS Phone Number allows them to have continuous word of mouth with a lot of impact on social networks. It is also a way to transform payment, a painful moment, into a more attractive moment for the customer . — As you can see, I really liked this book which I read in English. I don’t know what the French version which exists in Kindle version gives. It is both a strategic and operational book that should be read by all entrepreneurs and marketers. Of all the marketing books that I have read, this is the one that I find the most pragmatic and the easiest to read when you don’t necessarily have professional marketing experience. To extend this article, I invite you to
