a physical store, you should know that you can greatly increase your sales by creating an online store , the so-called e-commerce. But if you are not familiar with this digital medium or still have doubts and fears about selling your products and/or services on the internet, come with me and I will explain everything in this article.
Consumers are increasingly E-commerce increase searching for accurate cleaned numbers list from frist database products online. E-commerce sales have been growing by around 20% per year . In 2020, for example, data from the Brazilian Electronic Commerce Association (Abcomm) reports a 30% increase in online sales during the first two weeks of April . This increase is mainly due to the coronavirus pandemic, which caused physical stores to close to prevent the spread of the disease. But the adoption of online shopping is only expected to grow and you cannot be left out.
What is e-commerce?
E-commerce can be defined as an online E-commerce increase environment for your store that facilitates access for customers and potential customers to your products and, in addition, increases the number of sales.
You don’t have to rely solely on consumers who already know your store just because it’s in the same location or have bought from you for some time, or rely on the public who pass by your establishment every day. With the online environment, it’s much easier.
It is worth remembering that e-commercoes not only involve the purchase and sale of products, all processes such as suppliers, purchase forecasting, inventory management, logistics and others must be considered, but we will discuss this in more detail later.
Types of e-commerce
When we talk about e-commerce, we immediately think of a store that sells products at retail to the end consumer, but the truth is that there are other types of this type of commerce.
Business to business (B2B)
This model involves the sale of inputs from one with the summer campaign company to another. In B2B, sales volume and revenue tend to be higher than in other models. However, the requirements are also higher, such as fast delivery, quality, affordable shipping, among others. And it is these requirements that ensure the satisfaction of this type of customer.
Business to consumer (B2C)
This is the best-known e-commerce model, with retail profiles that best fit into this category, such as clothing, electronics, furniture, among others. It is the commercial relationship between companies and the end consumer.
In this category, stores differentiate themselves phone database through competitive prices, considering that the decision is made mainly based on price research.
Consumer to consumer (C2C)
This e-commerce model has expanded significantly on the internet. It involves a buying and selling relationship between people (individuals). In C2C, consumers sell to other consumers, whether it be a product or a service, such as freelancers and chefs.
Some marketplaces have this option for those who want to invest in this model and earn extra income.
Consumer to business (C2B)
A little-known modality, it is the relationship between a consumer (individual) and a company (legal entity). This category tends to grow due to its practicality and few formal requirements.
In this category, it is necessary to be up to date with labor laws and tax payments. Participate in and win bids, quotations and/or price quotes, in addition to being registered in a national supplier system.
How does the sales process work in e-commerce?
It can be said that the buying and selling process of an e-commerce occurs in 3 stages:
Within these steps there are other procedures, such as marketing. Customer service and support, transparency of order progress, after-sales and much more.
Let’s look at a practical example: you own a clothing store and decide to create an online store. You register your items along with technical specifications and features such as weight, dimensions and price.
In your online store, there is a shopping cart. Where the consumer can add several products while browsing the site. To complete the purchase. The customer needs to register with basic information such as name, address, contact details, among others.
Regarding product delivery, when there is shipping. The cost is included in the total purchase price. Once payment is confirmed, the product is separated and shipped. Once this is done, the customer just needs to wait for the product to be delivered to the chosen location.