With knowledge of trends and internet user behavior, it is easier to prepare emails that are attractive and encourage interaction. What should be included in our strategy?
Contact database segmentation
The needs of Internet users are different overseas data and depend on many factors. Not every person will be interested in the same content. It is recommended to use segmentation, i.e. dividing the contact database into smaller groups. The database can be divided according to criteria such as purchase history or demographic data. This will significantly increase the chance of opening the message.
Message personalization
Everyone likes to be treated individually how to improve the ctr of your campaigns? and on the Internet, where there is a lot of anonymity, this is especially important. Including the recipient’s name in the email title is definitely not enough. We will achieve much better results when the content refers to previous orders, includes recommendations for related products, a special offer for regular customers or a birthday voucher. Such personalization definitely increases the probability of opening the message and further action.
Responsiveness
Instead of opening email on a computer, email is increasingly being opened on mobile devices. It is therefore important for emails to be responsive, meaning they will look good on various devices. If a message looks bad on a smartphone, the recipient will quickly close it and forget about it.
Conducting A/B testing
When designing emails, it is worth azerbaijan business directory preparing two versions, each of which will differ in one element, for example the title. This allows you to assess the effectiveness of the strategy and make modifications that will improve clicks and statistics in the future.
Automation
The development of technology translates into the automation of work in many areas, including marketing. Automating a mailing campaign allows you to send emails to many people at the same time. Campaigns do not have to be managed manually, so the customer automatically receives a message about an abandoned basket or a welcome email. On the one hand, this is a great saving of time, on the other hand, a greater chance that the customer will return to the company’s website.