He adds that it is essential from a business
, marketing will set up an automated marketing system to send the best properties by email (lead nurturing) and a lead scoring system to alert real estate agents if the person returns to the site. Advertising retargeting and newsletters are ways to communicate company values or the latest news to increase the third ten. Business techniques applicable to marketing Beyond the method as a whole and the concept of the three tens, Jordan tells us about several possible techniques that will speed up and improve the purchasing process.
The threshold for action and frustration
Jordan explains that in addition to increasing the certainty Italy Email List threshold (Three Ten), you will have to lower the action threshold and increase the frustration threshold . You will thus make all the steps easy for the prospect to contact you and want to work with you. If we transpose it to a marketing aspect, it naturally makes me think of a simple and quick contact form on a website, or a “live chat” functionality for example. The experience must be as smooth and simple as possible for the prospect. On the other hand, you will highlight the flaws of the current situation.
Whether from a sales or marketing point of view
An effective method is to highlight the disadvantages of the current WS Phone Number situation for the prospect. You will only increase frustration to indirectly highlight the advantages of your solution. It could be lack of customer at present, price, waste of time, lack of innovation, etc. On a marketing level, you will remind your prospect of the risks and disadvantages if he does not take your product today. You’re going to do this on your site, in your emails and in your ads. Another element that I really liked about this book is the sincerity that Jordan implies when he says that his method only works if there is even minimal interest in the product . He repeats several times that even if his method is very effective, it cannot convince someone who is totally indifferent to this product, or even opposed.
