Have an impactful introduction Focus on the benefits
Can convince. This stage is that of qualification. At the marketing level, a lead scoring system allows you to only give your salespeople leads that have had minimum engagement with you (website, email, telephone, etc.). Commercial speech transformed into marketing: copywriting When Jordan details the different ways to capture attention, to “pitch”, to introduce yourself or to follow up with a prospect, it immediately made me think of copywriting techniques. Knowing how to use the right words, the right expressions,
The right sentences on your website
Your emails and your commercial documents is essential. So I noted Israel Email List some good practices mentioned in the book that you should also use in the way you write, especially when you send emails. For example, here are elements to capture attention during your first meeting, and therefore during a first email: Show enthusiasm, even in writing Use everyday language. Except in special cases, contact your prospects by their first name. Use shock words: considerably, great, rapid growth, etc. Use a “justifier”: something that justifies why you are contacting them at this specific moment Jordan also talks about useful phrases to close an interview
These sentences are therefore also useful in email
Bounce back on an element or move a sales process forward WS Phone Number reminders, for example: “My proposal seems honest to you? » “I understand your frustration. » “I understand, but does this make sense to you? Do you like the idea? » (perfect for 1st objection by email). Next, Jordan tells us about the driver. The driver is a sales script that guides you on the elements to insert to effectively convince your prospect. Here are some driver facts: Not giving all the benefits of your product up front in your approach , not the features of your product Use spoken and everyday language , this gives: HOOK “Hello Paul (enthusiastic), are you well? You remember, we met… I am contacting you, because (justifier)… Ask permission to ask questions + 1st question Based on what you just told me… I have a solution for you!!! That’s why… PRESENTATION Two sentences about the.
