You will probably invest very quickly in advertising
like Google Ads. Be careful of the race for volume though, as it becomes very difficult to reverse course. In my previous experiences, at , it had been very difficult to compensate for volume drops on Google Ads for example. Another example, at , a B2B marketplace, quickly launching paid acquisition campaigns quickly was a vital issue since the business model is based on a lead resale model. Starting from scratch can be frustrating. Natural referencing takes time to deploy and generate the first visits.
Your email base is taking longer than expect
Paid media mix marketing campaigns You have to find the right marketing Hong Kong Telegram Number Data mix before launching digital advertising campaigns There are therefore several valid reasons which can encourage you to launch advertising campaigns on the Internet as quickly as possible: test a new market (new country, new region), test a new product, test a new hook or a new price. You will thus gather valuable information to correct and grow in the right direction. But beware of advertising addiction! Beware of the advertising addiction trap Starting advertising campaigns too early means taking the risk of putting your finger in the gears. The ads work well, maybe even too well. We can easily reach the point where more than 50% of business is based on advertisements.
It is then difficult to go back without giving up
On a large part of the business. The only way to do this is to be sure WS Phone Number to have a solid foundation on free levers such as SEO, e-mailing or referrals to compensate. So whether to avoid dependence on advertising levers, but also to have a controlled cost per lead and therefore an effective ROI, I therefore advise having certain prerequisites to launch advertising campaigns. The prerequisites for launching digital campaigns effectively in B2B So even if it is difficult to give an ideal timing for all companies to start paid digital acquisition, it will be easier to make your advertising efforts profitable if you manage to: optimize the conversion rate of your advertising campaigns: website optimization, optimized editorial content,
