Google Image Search is part of the SERP features Tips for ranking images and is one of the oldest. The term image SEO describes various search engine optimization measures designed to increase visibility in organic image search results. For these images to be found in Google, various criteria, such as the inclusion of alt text, must be met. The goal of search engine optimization for images is to improve the organic visibility of a website.
What are the advantages of image SEO?
Optimized images not only impact organic visibility, as already mentioned, but can also significantly influence the CTR (click-through rate). This assumption is also supported by a case study on the topic of large images . In this case, the overseas data food blog Kirbie’s Cravings was able to increase its CTR by a whopping 79% simply by implementing a meta tag. Thus, larger images increased user experience, which in turn led to more clicks.
Websites that offer products or services, such as a photographer or a car dealership, can particularly benefit from image SEO measures. High-quality and unique images, for example, can not only have a positive impact on search engine rankings, but also on customer purchasing behavior. The higher an image is placed in the organic search results, the more likely it is to be clicked on.
Another advantage is that particularly informative or meaningful images, such as infographics, can be used from other websites. Other websites can then reference these images and link to the original source. The advantage of this is not only the creation of new links ( backlinks ), but also the increase in trustworthiness and relevance of your own website.
Why is SEO for images so important?
Clear and correctly integrated images can not only improve the appearance of a website but also help capture user attention. For example, unique images with meaningful and relevant alt text have a good chance of being placed next to the link in the organic search results. This type of presentation in the organic search results is significantly how to use whatsapp business in e-commerce more advantageous than displaying them without an image. It has been proven that the combination of visual and text-based content attracts users’ attention much more than purely text-based content. Therefore, SEO for images is an important component of any modern SEO strategy and should not be neglected.
Tips for optimizing images for search engines
As mentioned above, images that appear in organic search results can provide several important benefits. However, for these images to appear in search results on Google Images, Google Discover, etc., some important adjustments are required. In the following section, we’ll outline some tips and best practices that can help these images appear in search results.
The right choice of alt text
A very important tip for good image SEO is to use informative and descriptive alt text for all images. Alt text should only be omitted if the phone number qatar images are purely decorative. The alt text should describe what can be seen in the image. This is especially important because search engines like Google use this alt text to understand the topic in more detail.
When designing this alt text, care should be taken to ensure that it contains only useful and relevant information in the form of a single keyword or a long-tail keyword . The goal should be to describe the image as briefly and precisely as possible, using just a few words. This can, among other things, improve accessibilitfor users with disabilities and prevent the website from being classified as spam.