The lower the number of bounces, the lower the bounce rate. A low bounce rate signals that visitors like the website content and therefore take a desired action. However, the higher this number, the less compelling the content or user experience appears.
Websites with low bounce rates of under 40 percent are considered particularly good. Values between 40 and 70 percent, on the other hand, are within the normal range. If a website has a high bounce rate of over 70 percent, action is required.
The difference between bounce rate and exit rate
Bounce rate and exit rate are often confused. However, both metrics are calculated using different parameters and provide information about different aspects of user behavior.
The bounce rate calculates whatsapp data the percentage of visitors who visited a page without completing a desired action. The exit rate, on the other hand, calculates the percentage of all exits from a specific subpage divided by the total number of page views. Thus, the exit rate can be used to determine what percentage of visitors leave a website via the exit page (subpage).
The relevance of the bounce rate
A high bounce rate is an important signal and provides information about the quality or user-friendliness of a website. Poor or unuseful content, as well as a confusing and difficult-to-use website, can cause visitors to leave examples of continuous campaign immediately. By preventing visitors from completing a desired action, such as completing a purchase, enormous potential is wasted.
This means that the bounce rate is directly related to the conversion rate and can significantly influence it. Higher bounce rates therefore lead to lower revenue for companies.
Not only can the conversion rate be affected, but also the reputation or brand perception of the website. If a website has a particularly high bounce rate, this can damage the company’s reputation.
This makes it all the more important to identify the causes of bounces early on. In the following section, we highlight the most common causes that lead to many bounces.
The causes of dropouts
There can be many different reasons why visitors to a website decide to leave. Technical issues such as loading times or website accessibility can be the cause. The various causes for particularly frequent bounces include:
- Particularly long loading times phone number qatar and therefore long waiting times between an action and the complete loading of a page.
- A design that is not optimized for mobile devices (responsive).
- Confusing and cumbersome navigation.
- Bad or inferior content with no added value.
- Too many ads or pop-ups.
- Incorrect content with spelling or grammatical errors.
- Misleading page titles or search terms.
- An unprofessional and questionable appearance.
- Complex forms or unclear and ambiguous calls to action.