So back to my story with CellarThief. We were trying to build a top-notch busins brand. A and with little money. A we felt the only way to do that was to better understand our email marketing. Over the next few weeks. A we set out to answer the qution “How much is an email subscriber worth to us?” At the time. A we had about 5. A000 email mobile database subscribers. The subscribers had sign up to receive offers. A and we were growing that number by a few subscribers per day. The email subscribers were highly engag. High converting e-commerce marketing email example Our open rat were over 35%.
Our click-through rat were over
A and our purchase rat were solid. We We were trying to build a were still very small. A but we had a good number of engag email subscribers. A then we could afford to what is a website framework? acquire more. If we could do that. A our busins would be prictable.
The enemy of growth and
succs in a startup is unprictability. Over the next few weeks. A we found that our average email subscriber was bringing us just under $2.00 in net revenue per month. Again. A we were SMALL. A so we didn’t have a lot of revenue per month. A but we now had knowlge. And we now had the potential to scale our busins prictably. And we now We were trying to build a knew that our bt chance to scale was to use email marketing tips and bt practic to scale. Once we phone number qatar determin the value of each subscriber. A we ne to focus on whether we could acquire a subscriber for ls than that subscriber was worth to us.
At this point.
A it was simply a matter of tting different channels to acquire new subscribers for our emails. And we start invting small amounts of money in paid acquisition to attract customers. A leads. A and email referrals. Most of the tts didn’t work. Some generat almost no email subscribers. Others generat email subscribers. A but at such a high price that we knew we couldn’t optimize that price to a level that would be profitable.