Seasonal campaigns and continuous campaigns share many benefits. What they both have in common is that gamification strengthens both customer loyalty and increases user engagement up to 40 times more than static campaigns. However, when we look at continuous campaigns, this campaign type has advantages that are extremely effective when it comes to using them in automations, in physical stores or on websites:
Activation
When fun, interactive gamification phone number library campaigns are created for automations, such as a winback flow, you as a brand can attract attention to a much greater extent and motivate users to make a Call To Action. We all know that we have a hook in our subscribers, but that some subscribers are harder to reactivate than others.
Data collection
Gamification is not only ideal for reactivating seo strategy for a grocery store to compete with the big boys subscribers. It is also an effective tool for data collection. It can give any marketer a headache when collecting data about users – especially about existing ones. After all, how are we going to get a list of 15,000 subscribers to tell us their date of birth or preferred product category?
When we combine gamification and at the same time ensure that we collect correct data, we avoid it feeling intrusive to the user to a greater extent. The gamification element increases user engagement, and makes users much more likely to provide information about themselves to participate in the campaign. In addition, you have the opportunity to collect more data points in personality tests, product swipers and quizzes when you use gamification rather than collecting through multiple forms.
High engagement regardless of season
The main reason why continuous campaigns text services are so important in your email marketing strategy is that they help strengthen user engagement and loyalty, even if you don’t have major holidays, seasons, or anniversaries to capture users’ attention.