One of the mistakes most people make when setting up a gamification campaign – both seasonal and ongoing – is starting in the wrong place. For example, by starting by choosing a game format before a clear objective is in place.
Because before you think about wheel of fortune, scratch cards, quizzes or a fourth game format, you should consider what you want to get out of the campaign and possibly what challenges you want to solve.
Your goal could be, for example:
- You want to collect more subscribers to your email list
- Increase your brand whatsapp data awareness
- Get your users to spend more time with your brand
- Collect more data about users
- Educate users more about your brand
3. Choose which game format best meets your goals
When we as humans are exposed to gambling elements, both our serotonin and dopamine levels increase. In short, we simply cannot help but play because we become happier with the excitement and want to win.
Although gamification itself increases ready-made marketing plan for a food product based on seo strategies our willingness to engage and positive emotions, there is still an important consideration for you in which game format you use.
If you want your users to compete, be rewarded, have fun or be challenged, you can achieve the desired effect and objective through the choice of game format.
When we work in gamification platforms, the formats are often divided into:
Luck-based
This format gives your users an opportunity text services to win through luck. The format includes, among other things, wheels of fortune and scratch cards, which are also known from the physical world.
Knowledge-based
If you want your users to think and give you answers, knowledge-based formats are obvious. The format is seen as quizzes and personality tests, among other things. They are obvious to use when you want to collect additional data about your subscribers.