Podcasts. Before starting This is the contemporary version of radio programs. Rather than webinars, they offer the ability to be played whenever the user wants and listened to while performing other activities. Their use opens up the possibility of producing frequent broadcasts that users can access through a subscription. One example is Juan Boluda ‘s Online Marketing podcast .
With these tools, you can create a lead capture mechanism
Reports Before starting and surveys. These are among the most traditional ways of phone number list providing valuable information. Companies, hungry for information, find it in abundance in this format. A good example of this is the 7th Content Marketing Study for Latin America and Spain. You can download it here .
Each of these materials makes a difference in B2B competition and should be developed with the guidance and expertise of professional actors. Ideally, by a content marketing agency .
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Conclusion
To measure the performance of this system, you should consider europe email several KPIs , such as the percentage of leads obtained and how many of them converted into customers. You’ll also need to evaluate your advertising investment and the exclusive discounts you offered to calculate your ROI .
Content Marketing Agency
YouTube Before starting is the second most used search engine by users: having a channel there is ideal for attracting traffic and then linking to the videos on your website.
In the world of content marketing, the blog remains king and a great option for building brand awareness. Many e-commerce sites have a blog section with news, tutorials, and product-related tips. For example, a kitchen supply store often has a section with recipes and cooking tips.
It’s not about offering something like traditional advertising, which constantly seeks to sell, but rather about providing advice and ideas that your users find engaging. This is a much less intrusive method for customers.