For many entrepreneurs, the summer months represent the cucumber season, a period when not much is happening. The majority of entrepreneurs target their marketing mainly at the Christmas period, which is associated with the highest sales. However, if you do not neglect your marketing activities even during the summer period, your efforts can be rewarded with high profits. How to use summer to your advantage?
Why is summer the ideal opportunity to reach out to customers?
There are many reasons to invest in summer marketing. The fact that you can get media coverage more easily and that advertising space is usually cheaper in the summer also plays into the benefits of marketing activities during the summer season . But that’s not all.
As people are in a more positive mood during the gambling data hong kong summer, they are also more open to purchasing things that can make their summer more enjoyable. Brands can capitalize on the increased interest in outdoor activities and experiences, as well as the higher demand for vacation gear.
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Tips for summer marketing strategies
There are many ways to use the summer months to reach out to your existing customers and reach out to new ones. We’ve put together some tips for what your summer marketing could look like this year .
Tune your content to a summery note
What is the first thing that comes to mind when you think of summer? For us, it’s definitely the sun, time spent by the water, relaxation and hanging out with friends. For many of us, summer is simply a time that is pleasant, playful and fun .
And in this spirit, your content on social media and on your in mobile platforms the takeaway website can carry. Give your customers the feeling that with your offer you will help them experience a summer they will love .
Become a part of summer weddings
Every year, around 3,000 couples say their “I do” in the Czech Republic, and it is not uncommon for newlyweds to invite over 100 guests to their wedding. Such a wedding usually cannot be complete without good food and drink, but also various decorations, games and various wedding gifts . So if you offer goods and services related to weddings, definitely don’t let the wedding season slip through your fingers.
Make your brand visible at summer events
Summer is the season of countless music festivals, fairs and open-air events . Did you know that the famous Colors of Ostrava music festival, for example, attracted an incredible 40,000 visitors last year? And where better to make your brand visible than where crowds flock?
There are several ways to increase brand awareness during summer events. In addition to having your own stand at the event , you can also sponsor one of the events and arrange advertising with the organizers .
Summer competitions on social networks
Customer contests have long been one of the most popular content brands have on social media. And summer is the perfect time to run a contest. Summer photo contests are an ideal form of marketing for brands that offer summer merchandise, whether it’s swimwear, grills, water equipment, etc.
These contests can take many forms, for example, you can ask customers to take a picture with your product, to write your brand name in the sand or to build it out of pebbles, etc. Various creative contests are also popular . For example, followers can be tasked with composing a poem using words you have specified with a summer theme.
Use important days for marketing
In the summer, almost every day is a reason to celebrate. If you’re struggling to come up with social media content or blog post ideas , here are some of the important and international days that fall during the months of June.
This data shows that you will definitely not be wrong if you thailand data offer your customers a summer sale with interesting discounts.
Open a corporate and business account online in a few minutes.
Focus on families with children
Summer is primarily a holiday season for families. During the two months when children are not in school, it is often difficult for parents to keep them entertained. So if you offer a product range that is perfect for families with children, don’t forget to promote it properly.