The Benefits of a Digital Asset Management System
Now that we understand why you should consider implementing a digital asset management system, it’s time to highlight the four main benefits that a DAM system offers fashion and retail companies throughout the product lifecycle.
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1 Silo Demolition
There are many teams within a fashion and retail company that manage product information on a daily basis. Productivity is BTC Users Number Data essential, but so is having a synchronized, single, and standard information workflow for all teams involved .
Samples enter and exit the departments faster through barcode scanning systems or smart RFID tags , the photography team receives samples and products much earlier to produce digital assets, the eCommerce team is able to launch these collections online faster, and the showroom or PR department can quickly distribute collection galleries through the press and professional audiences…
Bottom line: Market launch is much more agile .
Digital asset management software facilitates the flow of information, increases team productivity, and maintains greater control over each sample and product, its location, and its destination.
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2. Significant increase in media impact
Caroline Rush, Chief Executive of the British Fashion Council (BFC), said on the occasion of the first edition of London Fashion Week in virtual format :
“By creating a fashion cultural platform, we Brazil Phone Number List can adapt digital innovation to our current needs. We are working on something that can be a global showcase for the future.”
So, as the industry recovers from the pandemic, it seems that a combination of physical and online events is the way forward for collection launches.
Consumers will tend to move to online channels for purchases, but what about the professional audience? Communicating collections and campaigns to the press, buyers, stylists and other professionals will continue to be necessary to maximize the reach. Therefore, the use of digital galleries or virtual showrooms is another mandatory step that this global crisis has imposed.
#3 Maximize sales and publishing opportunities
As mentioned above, digital management of all processes carried out by a fashion or retail company offers a great opportunity to control every stage of the supply chain.
Delays in sample entry or product loss are much less likely, and therefore make it easier for a team (such as PR) to fill more editorial opportunities .
If, in addition, the virtual showroom offers journalists the possibility to make their requests through a single platform, without the need for endless email chains… even better.
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4. Measure and analyze digital asset management
It may not be the most valuable benefit, but it is the most impactful for strategic business decisions. Keeping your entire brand asset management system digitized provides a wealth of internal information that you can use to understand the different stages your product or samples go through.
From analyzing production issues at certain points in the supply chain to measuring the interest your collections generate : the images of the most viewed and downloaded products, the most requested products, etc.
All this information will allow the executive and commercial teams to make more precise decisions – a critical aspect to optimize internal processes or anticipate the production of current and future collections.
Implementation of the digital asset management system
Want to learn more about digital asset management or brand asset management ? Download our eBook with 5 reasons to build a digital showroom.
