So! basically! if you have customers! CRM tools are the right choice for your business . Through them! you can understand what they need! their purchase history! actions that can be taken to encourage conversion! the moment in the purchase journey and the sales funnel phase! their interaction with the brand on social media! and help improve the service offered and their overall experience with your company.
There are several CRM tools available on the market today. To help you choose the best one for your needs! we have how to implement effective automations for your small business a few options worth mentioning. Check them out.
1. Mailchimp
Mailchimp is a platform that emerged as a more affordable and accessible email marketing option for small businesses in the early 2000s .
Today! the platform has evolved and now offers several features for marketing automation! data analysis! audience management! among others. And best of all! these tools have free lifetime plans .
For CRM! Mailchimp is best suited for small businesses or those who want to test it out before moving data-driven seo: why market research is important to paid plans. However! it is possible to link this CRM with other tools! allowing larger companies to use it as well.
2. HubSpot
Well known for its widespread Inbound Marketing methodology ! HubSpot has been on the market for years offering effective solutions for companies that want to grow through this strategy.
In addition to automation! customer service and CMS software! HubSpot also has a complete CRM platform! which sault data several tools aimed at expanding lead capture and qualification ! improving customer support and optimizing the work of the sales and marketing team.
HubSpot’s pricing may not be the most affordable for small businesses! but like Mailchimp! they offer pretty comprehensive free plans for their tools.
3. Pipedrive
Pipedrive is a CRM platform known for its good usability and user-friendly interface. It also makes it easy to use and customize the sales funnel ! leaving the information organized and in a very visual way.
With this CRM! it is possible to automate even tasks such as business meetings! sales calls! among other recurring activities of the marketing and sales team.